Search Engine Optimization (SEO) – SEO is the most crucial tool for the growth of any website/web portal on the internet. SEO helps improve google ranking and hence increase the reach and popularity of the website.
How to Boost SEO Ranking?
• Concentrating on the traffic source – Concentrating on your target audience is a must. For example, if you have to write for kids, you cannot choose topics related to politics or machinery. Rather, you should write about cartoons, games, and topics of interest to kids. Similarly, if you have to write for farmers, you must choose topics of their interest and benefits like crops, weather, modern farming methods, etc.
• Keywords – You must have written an excellent blog or article, but what is the use of it if it didn’t reach a wider audience? For this, the selection and use of correct keywords in the content are necessary. For example, while writing about seo for doctors, one can choose keywords like health, fitness, medical, mental, physical, wellness, etc.
Keyword Research Method–
• Informational- Keywords have to be informational. The keyword should be the one that the viewer has come searching for. Complex words cannot act as a keyword for the content as no one searches for the same.
• Navigational – It should be available on google as per location/website. That is XYZ instead of xyz.com.
• Transactional – Buying or spending money as per the services provided should be available. For example, for a complete health session, the genuine fee charged could be the transactional fee of that health/medical website.
• Keyword Count – The required count should always be kept in mind. For this, press Cntrl+F and search keyword inside the webpage
SEO helps to boost business, be it travel business, food business, or medical business. So, seo for doctors today is also necessary to uplift and enhance the qualitative and quantitative traffic of the audience who want to seek health treatments and advice.