The Best Ways to Use Real Estate Text Message Prospecting
Real estate text message marketing is the hottest trend in mobile marketing today. As real estate agents and their agents work hard to bring more new homes to market, it becomes increasingly difficult for them to reach out to their prospects. Realtors have built their reputations on getting in front of their prospects and keeping them informed of the property they are looking for. Text messaging is a cost-effective and efficient way to do that. In fact, for the average realtor, it’s one of the least expensive and most effective ways to advertise their business. It can also help you harness the profit boosting benefits that come from sending relevant, natural SMS messages to your leads and make your real estate text message prospecting work to your advantage.
One of the reasons why real estate text message prospecting works so well is that text messaging allows you to tailor your messages to each lead’s interests and needs. For instance, let’s say you want to target Asian property buyers. You could send your text messages to only those who are interested in buying Asian property or who already have Asian property in their current inventory. Or, you could send your messages at any time to remind your prospects of an upcoming special that they may be interested in.
Another reason why this form of real estate text message prospecting is so successful is because you can easily create your own customized text templates. If you haven’t been using templates before, it’s a quick and easy process to customise one for your specific purposes. And the best thing about these templates is that they are completely searchable. So, even if one of your prospect leads has moved on to another home, you can easily find out which text template they used and contact them. This makes it much easier to close deals with qualified leads.
Finally, there is also something to be said about the quality of leads you will receive when you use real estate text message prospecting. Unlike other methods, texting is specifically designed to keep your messages short and to the point. So, you don’t have to spend hours trying to convince your leads to take a call. In fact, the only real effort you should be making is selecting the right text message template to send to your leads. The rest is all automated.
Now, when it comes to using real estate text messaging for your real estate leads, there are certain things you can’t avoid. For one thing, you should make sure you include as many of the leading real estate agencies in your text messaging campaign. These agencies are known to be very important to potential buyers, and they should definitely be part of every marketing campaign.
Other than that, it is important to remember that no matter how effective texting can be, you still need to be consistent. Don’t ever stop texting your customers, and don’t ever change your tactics. Most people become lazy over time, and this doesn’t impress people who buy properties. So, you should stick with it for a while and keep doing what you are doing. After all, the key to real estate text message prospecting is to get more leads. And the better you get those leads, the easier it becomes to sell houses.